How to brief a web studio without being technical

A useful website brief explains the business decision, not the technology.

Start with the goal

Write what should change after launch: more qualified enquiries, clearer company positioning, online purchasing or an easier customer process.

Describe the audience and next action

Who visits, what do they need to understand and what should they do next?

List essentials and constraints

• Required pages and languages
• Existing brand and content assets
• Forms, payments or integrations
• Approximate budget
• Desired launch period
• Who approves decisions

You do not need to choose the technology

A responsible studio should recommend the implementation after understanding the problem.